Infobip Launches AI-Powered Experiences to Revolutionize Customer Engagement

Editorial Desk
By Editorial Desk 3 Min Read

Infobip has announced the launch of Experiences, a groundbreaking AI-powered journey builder designed to help businesses enhance customer engagement.

With Experiences, Infobip aims to provide organizations with a time-saving solution by offering a library of AI-powered journey templates that can be personalized to meet specific business needs. These templates cover a wide range of customer interactions, from onboarding and engagement to retention and loyalty.

According to research conducted by Infobip, consumers increasingly prefer to have conversations with businesses or brands on their preferred communication channels.

Experiences address this demand by offering conversational journey templates that address pain points and provide a delightful customer experience.

One of the key features of Experiences is its seamless integration capabilities, allowing businesses to connect their existing technology stack with just a few clicks. This enables quicker journey creation and orchestration, as well as providing a holistic view of the customer experience.

In addition to streamlining customer journeys, Experiences also provides valuable insights through robust analytics and reporting capabilities. Businesses can track consumer behavior, measure performance metrics, and identify areas for improvement.

By leveraging data-driven insights, organizations can optimize their conversational experiences to achieve better results and deliver exceptional customer satisfaction.

Experiences will be available for businesses across various sectors, including e-commerce, sport and entertainment, healthcare, financial services, travel and hospitality, transport and logistics, production and manufacturing, and telecoms.

Infobip plans to continuously expand its use cases to cater to specific verticals, such as back-in stock notifications for retail or location-based messaging for meeting organizers.

This launch is part of Infobip’s ongoing commitment to enhancing its software-as-a-service customer engagement solutions. Later this month, the company will be rolling out a major AI upgrade to further improve its offerings.

Ivan Ostojić, Chief Business Officer at Infobip, emphasized the importance of providing conversational chat experiences to meet the growing consumer demand.

He stated, “AI-powered Experiences helps businesses solve customer pain points while turbocharging their digital transformation, delighting customers, and boosting loyalty and growth.”

Ostojić further highlighted Infobip’s dedication to innovation, stating that Experiences demonstrates the company’s commitment to investing in cutting-edge products and services. He added, “Supported by generative AI, Experiences further demonstrates how Infobip continues to invest in innovative new products and services to ensure we are the market-leading communications platform for every platform.”

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