Kenyan Startup tappi Secures US$1.5 Million Funding to Digitize African SMEs

Editorial Desk
By Editorial Desk 2 Min Read

Kenyan startup tappi has secured US$1.5 million in an oversubscribed pre-seed funding round.

The funding is set to facilitate the digital transformation and foster trust for African SMEs.

Co-founded by Kenfield Griffith and Louis Majanja, tappi offers SME proprietors the ability to customize their online presence by using the app to reflect their unique branding and subsequently promote their businesses through a streamlined process encompassing Google Ads, Facebook Ads, and Instagram Ads, using airtime credit or mobile money.

This end-to-end digital commerce Software as a Service (SaaS) solution has garnered US$1.5 million in an oversubscribed pre-seed round, spearheaded by Mercy Corps Ventures and Chui Ventures, with notable contributions from Digital Currency Group, SOSV, Resilience17, growX ventures, Orbit Startups, and Reflect Ventures.

The investment has also attracted support from angel investors and advisors affiliated with prominent global tech entities such as Google, Salesforce, Zendesk, and the financial sector.

Since its inception, tappi has amassed verified reviews from over US$3 million in consumer transactions and has engaged with more than 150,000 consumers.

With this fresh injection of capital, tappi aims to intensify its presence in current markets by fortifying its sales force to bolster direct sales, leveraging an impressive 90 percent retention rate.

Additionally, the startup plans to cultivate strategic partnerships, building upon its existing collaboration with MTN Nigeria, which has resulted in a remarkable 19 percent month-on-month growth in business advertisements and business data bundle subscriptions.

Substantial investment will also be allocated towards talent acquisition and overall brand development.

Expressing gratitude for the support received, Griffith stated that they are eager to empower SMEs across Africa by providing them with a trusted identity online to find customers.

“The current investment will support our mission to make inroads with our customers through direct sales and partnerships across the continent.”

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