According to a recent report by Research and Markets, the number of pay TV subscribers in Africa is projected to increase by 12 million between 2023 and 2029.
This growth will consist of an additional 7 million pay satellite TV subscribers and 5 million more pay DTT homes.
By 2029, the total number of pay TV subscribers is expected to reach 55 million, with satellite TV contributing 33 million and DTT 21 million.
This marks a significant increase from the 43 million pay TV subscribers recorded at the end of 2023, with 26 million being satellite TV subscribers and 16 million being DTT subscribers.
The report also highlights that four countries will account for nearly half of the pay TV subscriber total by 2029, while eight countries will collectively represent two-thirds of the total.
Nigeria is projected to lead the way with 10 million subscribers, surpassing South Africa in 2022.
Principal Analyst Simon Murray commented on the findings, stating, “Despite a recent slowdown in new subscriptions, Africa still holds substantial pay TV potential.
Between 2023 and 2029, an estimated 27 million TV households are expected to be added, bringing the total to 130 million.”
This anticipated surge in pay TV subscriptions underscores the ongoing growth and potential within the African market, presenting opportunities for industry players to capitalize on the evolving landscape.