Qualcomm Unveils Flagship Snapdragon Chips Powering the ‘Generative AI’ Era

Editorial Desk
By Editorial Desk 3 Min Read

Qualcomm has announced its latest Snapdragon 8 Gen 3 mobile processor and the Snapdragon X Elite chip, both designed for the ‘generative AI’ era.

The chip manufacturer emphasized that these chipsets would make AI central to mobile and computing experiences across premium Android smartphones and PCs.

Qualcomm’s CEO, Cristiano Amon, sparking excitement about the advent of generative AI in the industry said, “We’re really entering the era of generative AI. It’s a new age.” According to Amon, this development will trigger unprecedented changes in the usage of these devices.

The Snapdragon 8 Gen 3 is set to be Qualcomm’s first chip to run generative AI models on-device, similar to Google’s Tensor 3, which powers the latest Pixel 8 series. Qualcomm’s state-of-the-art mobile processor claims to generate an image using Stable Diffusion in under a second.

Generative AI platforms like ChatGPT and DELL-E, earlier confined to browser windows on desktop computers, will now be integrated into Qualcomm’s next-generation premium chip. Qualcomm aims towards embedding AI at the core of the user experience.

The company also demonstrated the use of Meta’s open-source Llama 2 models in developing an intelligent virtual assistant during the event.

Unlike many tech companies in the AI sector, Qualcomm performs complex processing on its devices rather than relying on the cloud. This move makes it apparent that large language models can run on phones instead of large data centers.

It brings the potential to reduce AI models’ running costs and develop superior AI-driven applications designed to fit modern-day smartphones.

The Chief Executive of CCS Insight, Geoff Blaber, pointed out that “AI capability is likely to be front and center, but it is not new to Qualcomm.” This shift allows the chip maker to enable large language models to run locally on the device, unlocking the next phase of AI-led experiences that wouldn’t be possible using the cloud.

As mobile markets soften, Qualcomm and its OEMs like Xiaomi and OnePlus looks forward to riding AI’s wave to boost the sales of high-end smartphones.

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