Sama to Train 2,000 Kenyan Youth and Women for AI Projects

Editorial Desk
By Editorial Desk 5 Min Read

Sama has announced its plan to hire and train 2,000 youth and women for computer visioning projects with Fortune 500 companies.

This initiative by the training-data company is aimed at positioning Kenya as an attractive investment destination for players in the global AI value chain, aligning with the government’s Bottom-Up Economic Transformation Agenda (BeTA) focused on digital economy transformation.

According to recent research by the McKinsey Global Institute, the AI value chain has the potential to generate annual corporate profits ranging from $2.6 trillion to $4.4 trillion. The 2,000 new employees at Sama will receive training in computer vision and data labeling services, which are in high demand by AI developers and machine learning engineers worldwide.

They will work on projects involving labeling images and videos for machine learning algorithms, contributing to upstream AI data building.

This initiative is part of Sama’s mission to expand opportunities for underserved individuals through the digital economy in Kenya and Uganda. Sama has already helped over 65,000 people lift themselves out of poverty and establish sustainable careers in the tech industry.

During the training commissioning, Annepeace Alwala, the Vice President of Global Service Delivery at Sama, emphasized the transformative power of the digital economy globally and Kenya’s potential to contribute to an inclusive AI ecosystem.

Sama aims to harness the potential of marginalized communities by providing them with the necessary tools and skills to thrive in the rapidly evolving digital landscape.

By focusing on underserved youth and women in Nairobi, Sama intends to bridge the digital divide and foster sustainable economic growth.

Alwala stated that the initiative will not only create employment opportunities for Kenyan youths but also ensuring that Kenya plays a significant role in shaping the future of AI development.

Together, we’re fostering innovation, creating opportunities, and building a brighter future where Kenyan talent fuels the global AI revolution.

The first batch of 600 participants in Nairobi has already been hired and is currently undergoing training, while the remaining 1,500 participants will be hired in the coming weeks.

These new employees will join Sama’s dynamic team of over 3,000 staff in Nairobi to work on computer vision AI projects for leading global companies.

Supported by a favorable business environment, Sama plans to provide more work opportunities for Kenyan youth through its global partnerships, with the potential to double the number of hires in the coming months. This aligns with the government’s agenda of creating digital jobs.

The State Department of ICT and the Digital Economy Principal Secretary, Eng. John Kipchumba Tanui, praised Sama for its commitment to nurturing Kenyan youth in the AI value chain, stating that it paves the way for a brighter future where talent meets technology and creates opportunities for the nation’s brightest minds.

A recently released UNCTAD report highlights the potential of technology-intensive industries to generate employment and foster sustainable development in Africa. Facilitating a conducive environment for these industries to establish or build new supplier relationships in African countries can help raise wages and contribute to the workforce’s well-being.

The training program offered by Sama will cover various areas, including computer vision, machine learning, and data annotation. Participants will also receive soft skills training on communication, teamwork, and problem-solving.

Sama has been present in Kenya for the past 15 years, providing quality formal jobs and delivering AI solutions for self-driving cars, virtual reality gaming consoles, fashion segmentation, and agricultural solutions for crop disease protection. The company is recognized globally for its social responsibility and sustainability efforts.

The global Business Process Outsourcing (BPO) market, valued at over US$ 262 billion, sees African countries emerging as the next BPO growth frontiers. The BPO sector plays a crucial role in developing AI systems that power various industries, including automotive, retail, agriculture, and food technology.

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