Samsung’s Galaxy Flip, Fold 5 Pre-Orders Exceed Expectations

Editorial Desk
By Editorial Desk 4 Min Read

Samsung Electronics East Africa has announced the successful closure of pre-orders for the highly anticipated Galaxy Flip and Fold 5 smartphones.

These devices were unveiled at a global event held in Samsung’s home country of Korea. The pre-order campaign exceeded expectations by more than 25%, solidifying Samsung’s position as the market leader in the foldable smartphone category.

The success of the pre-order period can be attributed to strategic partnerships with Absa Kenya for device financing and Badili Africa for trade-in services.

According to Mr. Charles Kimari, Director of Mobile Experience at Samsung Electronics East Africa, there has been a shift in purchase trends, with a higher number of customers opting for the Flip model. This shift can be attributed to the steps taken by Samsung, such as partnering with Badili Africa for trade-in services and Absa Kenya for device financing options. These partnerships have made it easier for customers to acquire these cutting-edge devices.

In addition to the Galaxy Flip and Fold 5, Samsung also unveiled the Galaxy Watch 6 series and Galaxy Tab S9 series at the global event. All of these devices will be available at authorized Samsung dealer stores nationwide.

TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, expressed excitement about the positive response from early users of the new Galaxy devices. The goal of Samsung is to provide the latest and greatest in each category, offering consumers novel and engaging experiences that cater to their various lifestyles.

The Galaxy Z Flip 5 and Galaxy Z Fold 5 are the fifth generation of Samsung’s foldable devices, featuring perfected designs and form factors, including the new Flex Hinge.

The Galaxy Watch 6 series offers in-depth sleep analysis, personalized fitness insights, and comprehensive wellness features. Both the Galaxy Z Flip 5 and Galaxy Z Fold 5 are available for purchase starting from August 25, 2023, with prices starting at 325,000 Ksh for the Fold 5 and 193,000 Ksh for the Flip 5.

Customers who purchase the Fold 5 will receive a free slim S pen cover, while Flip 5 customers will enjoy a 30% discount on the Galaxy Watch 6. Additionally, both devices come with Samsung Care+, a support service that provides accidental screen damage protection for 12 months.

The Galaxy Tab S9 series, available in three models, offers a unique tablet experience with Dynamic AMOLED 2X displays and an IP68 rating.

The Galaxy Z Flip 5 is available in Mint, Graphite, Cream, and Lavender colors, along with a range of accessories. The Galaxy Z Fold 5 comes in Icy Blue, Phantom Black, and Cream colors, with new accessories, including a Slim S Pen Case.

The Galaxy Watch 6 is available in 44mm and 40mm sizes, while the Galaxy Watch 6 Classic comes in 43mm and 47mm sizes, offering a rotating bezel. The Galaxy Tab S9 series comes in Beige and Graphite colors, with three different sizes.

Samsung’s latest devices offer cutting-edge technology and design, providing consumers with a seamless and innovative experience. With the success of the pre-order campaign, Samsung continues to demonstrate its leadership in the foldable smartphone market.

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