Threads App Surpasses 100 Million Users in Record Time, Outpacing Competitors

Editorial Desk
By Editorial Desk 3 Min Read

Instagram’s newly launched Threads app has taken the tech world by storm, attracting a staggering 100 million users in less than five days.

This remarkable feat has surpassed the previous record set by AI tool ChatGPT for the fastest-growing consumer app. While ChatGPT took two months and TikTok took nine months to reach the 100 million user mark, Instagram itself took two and a half years after its launch in 2010.

Threads made its debut on both Apple and Android app stores in 100 countries late last Wednesday, but it has yet to be made available in Europe due to concerns over compliance with the European Union’s data privacy legislation.

Meta, the parent company of Instagram, is treading carefully in navigating the intricate landscape of data privacy within the EU.

Twitter, one of Threads’ main rivals, boasts approximately 200 million regular users. However, the platform has faced significant challenges since Elon Musk took ownership last year and initiated workforce reductions.

Technical failures have plagued Twitter, and Musk’s controversial decisions, such as introducing charges for previously free services and reinstating banned right-wing accounts, have alienated numerous users.

While several competitors have emerged, most are niche platforms lacking the capacity for the necessary scale to overthrow Twitter’s dominance. Threads, on the other hand, enjoys an advantage because it is integrated with Instagram, which boasts over one billion regular users.

According to online data service Quiver Quantitative, Threads surpassed the 100 million user milestone at 0700 GMT on Monday. However, other websites tracking the “badges” obtained by Instagram users who have downloaded Threads indicate that this achievement was reached even earlier.

Meanwhile, Musk and Meta are engaged in a heated rivalry, with Musk threatening to sue the company for alleged theft of trade secrets and intellectual property. Meta, which also owns Facebook and WhatsApp, has denied these claims.

The rivalry between Musk and Meta CEO Mark Zuckerberg has escalated to the point where both individuals publicly challenged each other to a cage fight.

With its rapid user acquisition and integration with Instagram, Threads is poised to disrupt the social media landscape, posing a formidable challenge to its rivals, including Twitter.

As the app continues to gain traction, it remains to be seen how its success will unfold in the face of ongoing competition and legal disputes within the tech industry.

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