Visa Launches Global AI Advisory Services Practice

Editorial Desk
By Editorial Desk 2 Min Read

Visa has unveiled its Global AI Advisory Services Practice, a strategic addition to its suite of value-added services.

The new offering, provided by Visa Consulting & Analytics (VCA), aims to empower clients to harness the potential of AI and generative AI through actionable insights and recommendations.

With Visa’s extensive experience in using AI to enhance services and ensure secure transactions, the launch of this dedicated AI advisory practice reflects the company’s commitment to driving innovation in the payments sector.

Carl Rutstein, global head of advisory services at Visa, emphasized the transformative impact of AI on industries worldwide, highlighting the pivotal role of the payments sector in this revolution.

Leveraging VCA’s global network of over 1,000 consultants, data scientists, and product experts across 75 offices on six continents, the new practice will guide clients through their AI journey, from initial discovery and planning to implementation.

This collaborative approach is designed to help clients define their own responsible AI strategy and effectively utilize AI to achieve business goals such as market expansion, product design, customer acquisition, engagement improvement, and fraud reduction.

Visa’s significant investment of over $3 billion in AI and data infrastructure over the last decade underscores the company’s dedication to enabling safer, smarter money movement and proactively preventing fraud.

With VCA’s extensive work in AI and data, including the use of over 150 unique models, the launch of dedicated AI advisory services marks a strategic step in Visa’s commitment to leveraging AI to empower its clients and drive industry-wide transformation.

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