YouTube has announced the availability of YouTube Music and YouTube Premium in Kenya, marking a significant expansion of its services in the region.
This move is set to offer Kenyan users an exclusive and uninterrupted experience, catering to their music and video streaming needs.
The pricing details for the services have also been disclosed. The individual subscription for YouTube Music comes at KES 419, while the family plan is priced at KES 669.
For a comprehensive offering, the YouTube Premium Bundle is accessible at KES 499, and the family plan is available at KES 949.
YouTube Premium encompasses ad-free viewing, background play, and the option to download videos for offline viewing.
Subscribers will also gain access to a premium version of YouTube Music, enabling offline music listening and an ad-free experience on the dedicated YouTube Music app.
The YouTube Music app boasts various features designed to enhance the user experience.
These include a Smart Search function that aids in discovering songs with partial lyrics, an Activity Bar for swift navigation to playlists and personalized mixes, and an Explore Tab highlighting new and popular music.
Furthermore, the Related Tab offers a curated music experience based on the user’s current listening choice, while Song Lyrics provide an interactive element synchronized with the music.
Addy Awofisayo, Head of Music, Sub-Saharan Africa at YouTube, expressed enthusiasm about the introduction of YouTube Music in Kenya, emphasizing its potential to unite people across geographical and language barriers through the power of music.
Awofisayo highlighted the company’s commitment to providing access to beloved music and exploring diverse music preferences.
He emphasized the benefits of YouTube Premium, stating that it enhances the viewing environment and empowers dedicated viewers to seamlessly enjoy their favorite content.
This expansion not only includes Kenya but also extends to Ghana and Senegal, reflecting YouTube’s dedication to innovation and the global sharing of culture.
The move promises to deliver a more engaging and personalized experience for music and video enthusiasts in Kenya, aligning with Google’s vision to provide enriching digital experiences to users across the region.